Darron Meares, professional fundraising auctioneer and founder of Bowtie Benefit Auctions, has been featured as an author of one of the chapters of the newly released book Boost your Benefit Auction! His chapter deals with the alcohol curve and how alcohol actually affects bidders at fundraising auctions.
Many organizers belive that additional alcohol will entice bidders to spend more money at fundraising auctions. Meares describes situations where this CAN help however, many times, it gives the opposite affect. "The biphasic alcohol curve is in your favor as attendees begin to consume alcohol, but quickly turns into an opponent as more drinks are consumed", states Meares.
In addition, Meares gives methods of curbing this affect in the article. If you are interested in obtaining a copy of the book, please call us at 864-444-5361 or send an email to Darron@MearesandAssociatesLLC.com